In this day and age where we have the whole world at our fingertips in our phones, it seems as though building a business and getting people to buy your product would be so much easier. But the reality is that the internet just boosts the competition. You’ve got to get ahead of them, and what better way to do that than by investing in advertisements? But there is just one problem, and that is that advertising can get to be pretty costly.
That’s where Amazon PPC comes in. By using Amazon PPC, you only pay for the ads that actually work, meaning that you’re only going to be paying for the ads that someone clicked on. This way, you know who you’re reaching and how well your ads are working to help boost your sales. But before we dive too deep into the details of how you can benefit from it, let’s first go over how Amazon PPC service works.
How Amazon PPC Works
Amazon PPC is Pay-Per-Click advertising and works just like it sounds like it does. The people that are going to be using Amazon PPC services are likely going to be serious Amazon Vendors who have a good advertising budget and wish to increase their sales.
In order to get a spot for your ad though, you’re going to have to bid on it. These PPC campaigns are going to get you a lot of sales, and are therefore not going to be easy to win over. There are only so many spots available for an ad to fit on an Amazon search page, so bidding for these ads can be highly competitive. However, there is a big piece of good news with this.
Obviously, the highest bidder will be the one to get the open ad spot to use for their PPC campaign, but once they do, they only have to pay a penny more than the second highest bidder.
For example, if Bidder 1 bids $3.00 and Bidder 2 bids $3.50, Bidder 2 will win the ad spot, but will only have to pay $3.01 each time someone clicks on the advertisement.
The prices that you’re going to be up against in your Amazon PPC campaign is going to depend greatly on how competitive the category and subcategory that your product falls into is. This is why it is very important to know your product, where it stands, and who will use it. There are pros and cons to belonging to more unique categories as well as more popular ones.
Your audience is going to depend greatly on who you are targeting your ad towards. This is why setting good search terms and keywords is crucial to a successful Amazon PPC Campaign.
You don’t want to have your product showing up in the wrong places because that will mean that while you might get more people to click on your ad, the buyer will soon realize that it’s not what they’re looking for. This will result in you paying for more clicks without getting more purchases on your product.
On the other side, if you use the correct keywording and even negative keywording to make sure your product shows up only in front of the right buyers, you could grow your sales numbers and improve your business, which is the ultimate goal here.
Keywords are going to be words that are associated with your product by falling into similar subject categories. Sometimes though you can have keywords that seem to fall into the right category, but aren’t actually related to your product. This can be especially true if you have words that have a double meaning.
That’s where negative keywording comes in. Negative keywording does the exact opposite of keywording, eliminating keywords that have nothing to do with your product. This not only helps the consumer but also you by making sure you only reach the right audience for your product.
Now that you have an idea of how Amazon Pay-Per-Click works, let’s look at the pros and cons.
The benefits of Amazon PPC are pretty blatantly obvious. If you have a product you want to sell, the best place to do it is on the internet. However, because of increased use and therefore a high competition to sell on the web, it can be difficult for your product to ever be seen, even if you have the best product on the market.
This is due to certain algorithms set in place, as well as others paying for ads. If you want your product to get some attention, you’re going to need something to stand out. Setting up an Amazon PPC Marketing Campaign is going to do just that.
By using Amazon PPC services, you have so much more control of how well your product sells. It’s no longer about the quality of your product or how popular your product already is. Instead, it’s not about who sees your product.
With all of the special search term and keywording features that you can customize yourself, you have ultimate control of who sees what you’re selling. As long as you know your audience and how to use Amazon PPC optimization, the possibilities are endless.
Another great feature of Amazon PPC is that your break-even ACoS (Advertising Cost of Sales) is automatically determined for you. All of the math can be difficult to calculate on your own, and you shouldn’t have to. The break-even ACoS feature can really come in handy because you really want to make sure you’re investing the right amount of money in your Amazon PPC marketing campaign in order to turn over a profit.
The thing to remember with Amazon PPC is that you’re only going to have a negative experience is you either 1. Don’t know what you’re doing or 2. Don’t put time into it.
In order for Amazon PPC to work for you, you need to devote time and energy into SEO research. You need to know where your product is going to show up in web searches, or else Amazon PPC is not going to serve any benefit to you.
Therefore, make sure you set up strong search terms and keywords. Take advantage of all the features and functionalities of Amazon PPC, including also using negative keywords and switching keywording options from automatic to manual so you can have complete control.
If you don’t put time into SEO optimization, you might run into a problem where you’re putting more money into your Amazon PPC marketing campaign than you’re getting out of it. For beginners, this can be a common issue, and it’s a risk that you’re just going to have to take when first starting out.
Luckily, there are solutions to this problem, and that is keeping track of the ACoS and managing it to make sure you don’t overspend. After all, the whole purpose behind Amazon PPC is to help you turn over more profit, not to eat it all up.
So, as long as you are using proper keywording and keeping up with the ACoS, you should have no problems using Amazon ACoS
Investing in a PPC campaign is going to do two things – it’s going to showcase your product at the very top of the first page of the buyer’s search, and it’s only going to cost you when the buyer clicks on the ad.
This is really quite a genius model if you ask us, and it could help you grow your product sales tremendously.
The benefits of Amazon PPC are obvious, helping your product to show up more often on the web, but only to potential buyers, and saving you money by only costing you when someone clicks on your ad.
The only downside is that you’re going to need to put in some time and effort in your Amazon PPC marketing campaign. The research will need to be done to be sure that you are using the proper and relevant keywords, and that you aren’t putting more money into your campaign than you’re going to get out of it. The good news though is that these downsides are easy to combat with simple research and keeping up with the ACoS, all of which are features included with Amazon PPC.
So what are you waiting for? Are you ready to get started with Amazon PPC services yet? You have a product to sell, and it’s time to finally get ahead of the competition once and for all. Amazon PPC is a great way to increase the number of eyes that see your product, getting you more clicks and views on your product, and ultimately more sales overall. And, you get all of this without ever being charged for ads that just don’t work.
With Amazon PPC, you don’t have to wonder if your ads are working or not – you have all the information right at your fingertips. You are in complete control, and you have the power to sell your product and grow your business on Amazon.