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EBC is Solely for third-party brand registered owners on Seller Central while A+ Content is available on Vendor Central for Amazon Vendors.
The design options are equally different. While EBC Amazon has 5 seller modules, A Plus Content Amazon has 12 different modules (basic).
EBC is still free.
4 rows of title, text and two images.
4 rows of title, text and 2 images.
two large images with header and
Banner image with text, 2 rows of header and text below.
You use individual modules to design the style you want. With the first 2 modules being locked, you are left with 5 slots to configure in any order you choose.
large image with header and text below
If you haven't already done so, please register your brand with Amazon Brand Registry.
Then, log into Seller Central. Click ‘Inventory’. Click ‘Manage Inventory’. Select the product you want. Find and copy the Stock Keeping Unit (SKU).
Click ‘Advertising’ then press the ‘Enhanced Brand Content’ tab.
Paste the SKU under ‘Create an EBC Detail Page’. Click ‘Get Started’.
Choose the desired template.
Input your high-res images and product copy. Highlight your products USP from a fresh perspective.
Preview your EBC and submit.
This list is not exhaustive and Amazon might add new rules. Therefore it is advisable that at the time of submission you read through the latest rules. Please ensure you are up-to-date with any changes thereof. You can find the full set of rules on Seller Central.
It increases customer engagement rate. People’s attention span is the length of a goldfish, just a mere 8 seconds and they move on to the next shiny object. The added visuals provide an emotional connecting factor.
Gives you spare room for product features. You can exploit this to focus on any objections or common questions that customers have raised. You can also highlight your products’ USP.
It provides you with broader creative latitude. You can literally show off with more pictures and videos such that you stand out especially in niches where competition is very stiff.
It increases brand value and assurance. Customers experience a more delightful sense of what your brand stands for. They are more likely to buy from a brand they have developed a liking and trust for.
Higher conversion rates. Again Amazon A plus pages were remarkably effective. It stands to reason that improved listings (EBC) equal more sales and profits. Amazon says it leads to a 5% increase in conversions.
It helps boost ROIs. If you have products running paid ads, EBC Amazon can be an added bonus. Capitalize on this advantage to increase the order session percentage.
The chances of your products being returned are radically reduced. If you provide all the relevant details, then a customer knows what to expect and is less likely to return for a refund or a negative review.