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55% of all product searches now start on Amazon compared to 17% on Google. In addition to that $4 out of every $10 spent online is spent on Amazon. Amazon is now the 3rd largest advertising platform. Clearly, it is fast disrupting that long-term duopoly of Facebook and Google.
You can see the importance of targeting your audience as precisely as you can. It is in both yours and Amazon’s interest. So how do you target your audience?
Have a clear budget and then decide how to divide it among the 3 ad types. This would give you a rounded out coverage and also allow you to explore and optimize as you gather the data.
Ask yourself pertinent questions such as; which products are performing well? Which copy has the highest CTR? Or which keywords are driving the highest traffic?
Lata and her team are great on what they do. Their communication skill is high and always available if I need her.
Normally I don’t have time to write a review or even feedback but Lata’s skills are worth it. I highly recommend her as an expert on amazon ungating categories. She got me approval for topical and all those who tried know that it is not easy job to do. You need real pro to get it done and she is the one. Highly motivated, focused on what needs to be done and doesn’t give up easily. A++++++++++
Roshan helped us increase our sales and bring our ACOS to 2%. Highly skilled in his work. Recommended for Amazon and PPC related work.
Roshan did a great job, was on schedule, able to re-adjust work per my recommendations. Great experience overall.
Roshan is a highly skilled SEM expert. Will definitely work with in the future and comes highly recommended.
Really great help and always hard work , prompt response ! Definitely look forward to cooperation again later !
Great provider! High skillset, great communication, great turnaround time. Very professional! I will definitely rehire Lata and her team again!
Lata was a great help to me in working on improving my PPC performance. Thank you, Lata ?
Roshan works extremely effective, does not waste any hour and does very much job in one hour.
Communication with Rahul was top, very fast to respond to any issue
Was great working with Lata. She managed to successfully create Amazon PPC campaigns for us, manage them and reduce ACOS as required
Thank you for your help! ?
Excellent job. Was able to help tremendously with PPC conversions and EBC setup. Was also able to complete my halfway done amazon storefront. Couldn’t be happier and I will be contacting again for continued work…
622, 6th Floor Iscon Emporio, Nr Star Bazaar, Satellite, Ahmedabad - 380015 Gujarat, India