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There are literally millions of customers in the Amazon marketplace. As per the latest statistics, there are at least 100 million prime members on Amazon. The more you keep a close eye on the quality of your copy, the more likely you are to attract an audience that’s going to make a purchase.
The fact that you need to stand out from the crowd cannot be overemphasized. With over 2 million sellers and about 2 billion products from 185 countries, driving traffic to your Amazon products list is hard. Converting those customers is even harder. Clearly differentiating your products has never been more critical.
Increases your bottom line. More traffic means more conversions which means more sales.
Amazon literally ranks you higher if you make them more money. This is because their goal is to show customers the products they want to buy. So you can see how getting this metric right can impact your business tremendously.
There are literally millions of customers in the Amazon marketplace. As per the latest statistics, there are at least 100 million prime members on Amazon. The more you keep a close eye on the quality of your copy, the more likely you are to attract an audience that’s going to make a purchase.
The fact that you need to stand out from the crowd cannot be overemphasized. With over 2 million sellers and about 2 billion products from 185 countries, driving traffic to your Amazon products list is hard. Converting those customers is even harder. Clearly differentiating your products has never been more critical.
Increases your bottom line. More traffic means more conversions which means more sales.
Amazon literally ranks you higher if you make them more money. This is because their goal is to show customers the products they want to buy. So you can see how getting this metric right can impact your business tremendously.
Product title should include Brand name, product line, a key feature, product type, size, color, and packaging. The secret for an effective title is in the order. Place the most relevant keywords first.
Avoid commas. Instead, use pipes | and dashes - to improve readability. It should be something like this:
Primary benefit | for who | Function +USP+Keyword - Brand name - secondary uses - secondary brand
All images should at least be 1000px to allow zooming.
Have different angles taken and have them close up.
You only have 1000 characters and 5 bullet points which are indexed for Amazon search. Keywords after that 1000 are not considered. So use 200 characters per bullet point so that you have a full indexing and a good conversion rate.
Use concise persuasive language
Include social proof
Clearly mention the features and benefits
Get technical as in ‘You get this, this & this’
Connect with your audience as in ‘who is it for’? and ‘what is it’?
Include further purchasing benefits
Explain the problem it solves
Answer any buyer objections that might come up
Start with the features and benefits and end with the product description
Do not keyword stuff
Address major pain points
Tell your story. Make sure it is unique
Explain why the buyer should stay loyal to you
Provide the finer details; secondary features and benefits
Elaborate the value of your product
Have a strong call to action
Take advantage of Amazon’s free based programs for generating reviews. On Vendor Central it is Amazon Vine while on Seller Central it’s Early Reviewer Program.
Send automated emails to keep your customer informed about when their product will arrive. Encourage feedback and reviews here.
Review samples consistently.
Periodically test your processes to ensure they are up to standard.
Specifically read bad reviews. Comment on them. Add your own perspective to shed better light. It shows excellent customer service and might even convince the buyer to amend the review. Reading might also highlight something you need to improve on (either with the product or process) to prevent similar review in the future.
Avoid commas. They have a negative influence on your search terms
You don’t need to repeat a keyword if you have already used it elsewhere.
Choose 10 competitors that have good sales and reviews, rank on page 1 and are relevant to your product. Extract their keywords and add them here.
Do not include brand or product names, ASINs etc
Put the search terms in a logical order.
Include abbreviations, alternative names or key characters (for books)
Avoid using temporary true statements such as ‘new’ or ‘on sale’
Most people who are looking to buy something on Amazon will compare the top half-dozen players and then choose. So how can you achieve being on the top 6? By hiring an Amazon listing expert.
Amazon doesn’t have a habit of announcing any updates on their search algorithms. It is impossible to tell how often the ranking algorithm (A9) changes. This is where an Amazon listing specialist comes in. Take for example the product title change that happened recently, most sellers do not know this and are still operating on the old rules.
There are a few areas that make up a listing, but if you miss any or take a shortcut, your products will perform poorly. However, if you get them right, your conversions will change overnight. If you do not have the time to do this meticulously, then hire a professional Amazon listing services specialist.
1. Your listings are correctly optimized
2. We produce persuasive sales copy
3. Your listings are professional and persuasive
4. Your bullet points are precisely crafted
5. We provide strategic search term suggestions for your backend
6. We maintain the integrity of your store and increase your brand reputation
Lata and her team are great on what they do. Their communication skill is high and always available if I need her.
Normally I don’t have time to write a review or even feedback but Lata’s skills are worth it. I highly recommend her as an expert on amazon ungating categories. She got me approval for topical and all those who tried know that it is not easy job to do. You need real pro to get it done and she is the one. Highly motivated, focused on what needs to be done and doesn’t give up easily. A++++++++++
Roshan helped us increase our sales and bring our ACOS to 2%. Highly skilled in his work. Recommended for Amazon and PPC related work.
Roshan did a great job, was on schedule, able to re-adjust work per my recommendations. Great experience overall.
Roshan is a highly skilled SEM expert. Will definitely work with in the future and comes highly recommended.
Really great help and always hard work , prompt response ! Definitely look forward to cooperation again later !
Great provider! High skillset, great communication, great turnaround time. Very professional! I will definitely rehire Lata and her team again!
Lata was a great help to me in working on improving my PPC performance. Thank you, Lata ?
Roshan works extremely effective, does not waste any hour and does very much job in one hour.
Communication with Rahul was top, very fast to respond to any issue
Was great working with Lata. She managed to successfully create Amazon PPC campaigns for us, manage them and reduce ACOS as required
Thank you for your help! ?
Excellent job. Was able to help tremendously with PPC conversions and EBC setup. Was also able to complete my halfway done amazon storefront. Couldn’t be happier and I will be contacting again for continued work…