Google Shopping Campaign
- There are a lot of things that go into creating a successful business, and good advertising is one of them. If you strive to be a successful seller, then you’re going to need a plan for great advertising. It’s what gets your name and your product out there for all to see, and it’s a great way to brag about what you have to offer. There are many different forms of advertising to choose from and many places you can put them, but none quite beat the internet.
- The internet is a great place for paid advertisements simply because of the number of people that are on it constantly. One of the best areas to put ads out the web is on Google. Google is the most popular search engine out there, being used every day by millions of people all across the globe. So you know your chances of reaching more people are much greater here. Plus, it’s all search-based, making it easy to not only reach a lot of people but a lot of the right people who will want to buy what you’re selling because your ad shows up in their search.
- But it gets even better. Google offers what is called a Google Shopping Campaign (also known as Product Listing Ads), which has more benefits than just Google Ads alone. Google Shopping Campaigns will allow you to reach more people in less time, helping you to gain more buyers and increase your sales. But how?
How a Google Shopping Campaign Works
A Google Shopping Campaign, also known as Product Listing Ads, is a bit different than Google Ads. While it’s still a part of Google’s advertising, product listing ads show up a little differently than the typical ads.
Although they do tend to show up under the paid Google Ads, product listing ads are designed to show the potential buyer what you are offering before they ever even click on the +ad. Google Shopping Campaign ads feature pictures and product information, but we’ll discuss this more in a bit.
Pay Per Click Advertising
When you sign up to have a Google Shopping Campaign, the amount you pay is based on the number of times your ad is clicked on. This is a huge benefit because it means that you only have to pay for the ads that get people’s interest..
Done Through Google Merchant Center
Google Merchant Center is something that Google offers to help you get all of your product information uploaded in a quick, efficient way. This can help you maintain accuracy with your product information while also saving you some time.
Based On Data Feed Management
Why Google Merchant Center is so important is because product listing ads are based on data feed management. In short, data feed is the product information that your Google shopping campaign needs in order to show up in the right searches and give the buyer the information they need.
While other types of ads are based on keywords, product listing ads are based on product categories, pricing, and more. This makes your product even easier to find, and more specific to the buyer’s needs.
What Are The Benefits?
When it comes to the benefits of a Google Shopping Campaign, there are a lot.
Easy to Manage Budget
With a Google Shopping Campaign, all your ads fall into one place, so you only have to worry about managing one budget for all of them. This makes budgeting super easy, especially when combined with the PPC rule. All you have to do is set a daily amount that you are willing to spend and you’re good to go.
Manage the Finer Details
Through the Google Merchant Center, you can go in and manage special details such as product description, price, images, and more. Being able to manage these details can really come in handy, especially if you have multiple campaigns going all at one time.
Another great thing though is that the potential buyer will be able to see detailed information about the product more readily. With Google Ad Campaigns, you’ll get to add product information to the front of the ad, so they don’t even have to click on it to see things such as the name of the product, price of the product, or the store they will be buying from.
Convert More Clicks Into Sales
One of the greatest things about product listing ads is that when the buyer searches for the product, they can already see what they are getting. This means that the conversion rate for clicks turning into sales is much higher with this form of advertising. And because the pricing on your end is PPC-based, this can really save you a lot of money.
These click conversion rates make Google Shopping Campaigns much more efficient than other ad campaigns.
Expand Your Audience Reach
Doing ad campaigns through Google alone has its own set of benefits too. Google is one of the largest search platforms on the web all around the globe, so it’s no wonder why you should want your advertisements to show up on there. The potential to reach so many people is all right at your fingertips - you just have to know your audience and the best ways to reach them.
Why You Should Choose Us to Manage Your Google Shopping Campaign
- The issue with doing Google Shopping Campaigns is the same as with any type of paid advertising. And that is that it takes a lot of time and effort put into getting it all set up, and then still having to face the risk of never being able to see the results you wanted.
- There are multiple steps to getting a Google Shopping Campaign started, and when you do it yourself, you run the risk of messing up, choosing the wrong settings, inputting the wrong keywords, and so much more.
- So while a Google Shopping Campaign is a lot better than the typical Google Ads because it has more detailed information, allows the ads to show up in more places, helps you showcase multiple products at a time, and makes it easier to manage your budget, you still have to be in charge of putting that information in there correctly and having to manage multiple ads at a time.
- This can be difficult for those that haven’t done a Google Shopping Campaign or advertising before, and it can take a lot of time, effort, and money to get it all figured out on your own.
- Luckily, there is a solution that will make these downsides go away completely.
- When you choose us to manage your Google Shopping Campaign, we’ll take care of all of the hard parts for you so that there are no downsides that you have to worry about.
- All of those problems we just listed before automatically go away when you hand your Google Shopping Campaign over to us to let us manage it for you.
- You need to have a plan set in place that will guarantee you the success of your business, and a Google Shopping Campaign is something that is critical for you to add if you want to achieve those higher goals. There are just so many benefits to it that you shouldn’t have to miss out on just because it requires some time and expertise.
- We understand that it takes a lot of work to set up and manage a Google Shopping Campaign, and that’s why we’re here. We want to help you get the best Google Shopping Campaign possible up and running so that you can put your focus and energy in other areas where it’s needed.
Over 500 Successful Projects
Since we started, we have completed more than 500 successful projects that resulted in happy and satisfied clients. We can’t wait to add you and your project to that list. We have the experience that counts, and we are devoted to giving you high-quality work and expertise that you deserve. We have the knowledge and experience you need, so allow us to be the ones to help you out.
We Work With Over 10 Google-certified Partners
We want only the best for you, which is why we work with over 10 Google-certified Partners. This way, you know you are getting high-quality advertising that is sure to boost your sales in no time. With so many Google-certified partners, we have the kind of connections that every business wants in order to succeed. We can get you set up in a number of places with no problems whatsoever. You’ll be guaranteed some of the best display ads for your business.
On-time Delivery, Every Time
We know how important your time is, which is why we promise you on-time delivery, every time. With us, you won’t have to worry about missing important dates or deadlines. We’ve got it all covered for you. We will all work turned in to you at a reasonable time and are willing to work around your personal work schedule.
We Keep Our Promises
We want to help you in every way we can. We value your time, money, and effort, and we cherish long-term work relationships. Your satisfaction is important to us, which is why we always keep our promises to our customers. Join the many satisfied clients and see for yourself!
We promise to
- Manage your Google Shopping Campaign for you
- Create high-quality, optimized ads that will help with your advertisement success
- Give you on-time delivery every time
- Keep our promises.
We believe that your business has what it takes to grow and thrive, but like all great things, it’s going to take some work. Whether you are just getting started or have been at this for a while and simply want to broaden your sales reach, we are dedicated to helping you out. Allow us to do the hard parts for you, so you can stop wasting your time and get results from your Google Shopping Campaign as you’ve never seen before.
It’s time to get the positive results rolling, so get started with us today!
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